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Personalisation

The biggest trend in insurance raises some of the most fundamental ethical questions. You can read about these here.
66 posts
Personalisation
Embedded Insurance and Manufactured Vulnerability public
Marketing • 6 min read

Embedded Insurance and Manufactured Vulnerability

Embedded insurance is a form of hyper-personalisation designed to present the right product to you just when you need it and most likely to buy it. In short, data fuelled predictive marketing. Yet if marketing is about persuasion, how do insurers steer clear of digital manipulation?…
Duncan Minty
Duncan Minty •
Being Human - Insurance and the Right to Move On public
Autonomy • 6 min read

Being Human - Insurance and the Right to Move On

The digital world that insurers operate in sees data being retained for long periods of time. That view is based upon the influence of moral hazard and character. Yet part of being human is to evolve and move on, to leave behind who we used to be. I examine this dilemma and identify the challenges.…
Duncan Minty
Duncan Minty •
Tensions Around Insurance and Mental Health Apps public
Underwriting • 6 min read

Tensions Around Insurance and Mental Health Apps

The insurance sector is interested in mental health. Support for their employees and those of clients is part of this. There’s also an underwriting interest in how mental health presents. There are tensions around these two things though, with important ethical questions needing to be addressed.…
Duncan Minty
Duncan Minty •
Why This Approach to AI, Insurance and Regulation is Flawed public
Data Ethics • 8 min read

Why This Approach to AI, Insurance and Regulation is Flawed

A leading insurance institution has set out its views on how insurers’ use of AI should be regulated. Their aim is to give insurers a ‘right to innovate’. Their case is cleverly constructed, but underlying it are some flawed interpretations. I critique the report and offer a more realistic view.…
Duncan Minty
Duncan Minty •
Drones Enable Automated U/W by Image Analysis public
Underwriting • 4 min read

Drones Enable Automated U/W by Image Analysis

I recently highlighted how insurers were starting to gather data not just about what’s around your house (think flood), but also about how your house is built and maintained. The result is a wave of policyholders receiving notices of non-renewal. So what’s the big picture here?…
Duncan Minty
Duncan Minty •
Have Insurers been Honest with Consumers? public
Personalisation • 5 min read

Have Insurers been Honest with Consumers?

Big changes are underway in insurance. So what do consumers think of those changes? Surveys often show strong support from consumers for the biggest change of all – the move from pooling to personalisation. Yet why is this so, and can we trust what these surveys tell us?…
Duncan Minty
Duncan Minty •
The Insurance Complex: A Bleak Future? public
Trends • 6 min read

The Insurance Complex: A Bleak Future?

Insurance is becoming a performance market. For insurers to compete, consumers must perform, at first for a competitive premium, progressively for enough cover and eventually for access to the market. What emerges then is ‘an insurance complex’ that defines relations with consumers and society.…
Duncan Minty
Duncan Minty •
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