Marketing • 6 min read Three ethical concerns about embedded insurance People often think that hyper-personalisation is something that will happen in the future. It’s actually happening now, with a…
Marketing • 4 min read Nudging, ethics and modern insurance design We hear a lot nowadays about nudging and the different ways in which our choices can be orientated in a…
Marketing • 3 min read The radical new approach to tackling insurance mis-selling Mis-selling has been a perennial problem for the insurance market. And over the years, it’s affected all lines of…
Ethical Culture • 2 min read Honest Insurance is now a marketing favourite. What does it say to you? When you’re told that what’s being offered is honest insurance, what do you think? Some will be reassured…
Accountability • 3 min read 6 Reasons why Marketing is a Significant Harm Function The importance of marketing to the success of an insurance business is now widely recognised. This is down not just…
Data Ethics • 5 min read Automating the emotions that drive marketing and sales Financial advice has been transformed by regulations to eliminate conflicts of interest and raise standards. Commissions have been replaced by…