Three ethical concerns about embedded insurance
People often think that hyper-personalisation is something that will happen in the future. It’s actually happening now, with a…
Marketing
11 posts
Nudging, ethics and modern insurance design
We hear a lot nowadays about nudging and the different ways in which our choices can be orientated in a…
The radical new approach to tackling insurance mis-selling
Mis-selling has been a perennial problem for the insurance market. And over the years, it’s affected all lines of…
Honest Insurance is now a marketing favourite. What does it say to you?
When you’re told that what’s being offered is honest insurance, what do you think? Some will be reassured…
6 Reasons why Marketing is a Significant Harm Function
The importance of marketing to the success of an insurance business is now widely recognised. This is down not just…
Automating the emotions that drive marketing and sales
Financial advice has been transformed by regulations to eliminate conflicts of interest and raise standards. Commissions have been replaced by…