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Marketing

Marketing often doesn't get the attention it needs. There are clear ethical risks associated with it, both stand-alone and from its now deep linkages with other functions like counter fraud. Any ethical risk assessment that ignores it is flawed.
3 posts
Marketing
Marketing • 3 min read

Invisible Insurance - The Next Big Thing?

Embedded insurance comes in three forms: soft, hard and invisible. Each comes with ethical implications, but none more so than invisible embedded. What does it mean to provide consumers with invisible insurance? Is it the future of distribution, or a disaster in the making? I explore it here.…
Duncan Minty
Duncan Minty •
Marketing • 6 min read

Embedded Insurance and Manufactured Vulnerability

Embedded insurance is a form of hyper-personalisation designed to present the right product to you just when you need it and most likely to buy it. In short, data fuelled prescriptive marketing. Yet if marketing is about persuasion, how do insurers steer clear of digital manipulation?…
Duncan Minty
Duncan Minty •
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